How to Stand Out in the Information Field with the Help of a Logo?

A perfect logo will help your brand stand out in all arenas of promoting the business. You need to catch hold of your audience’s attention and leave a long-lasting impression in their minds. Big brands have achieved success by just playing with their logos and making them memorable. 

Some brands, such as McDonalds and Starbucks, have mastered the art of standing out in the information field with the help of their logos. You can do that as well! All you need to do is take optimal care of implementing the right features and considerations for preparing the best logo. Here are some ways you can do that with ease!

1. Maintain Uniqueness in Your Logo

You need to craft a perfect logo that will replicate the uniqueness of your brand. Using the existing design elements from the competitor businesses will lead to the deterioration of the brand reputation instead of enhancing it. Therefore, it is better to hire professional logo designs to do the needful. In this way, you can specify your brand offerings, expectations, and creative side of the business to help you get a unique logo. 

Originality is important because it will help your target audience distinguish your brand from the competitors. In the pursuit of implementing uniqueness, you also need to ensure that your logo has a striking appeal. Only then will you be able to spread recognition for your brand among the target audience? 

2. Convey the Right Meaning of the Logo

When setting up your Google My Business profile, you want to add that extra branding touch by implementing a logo in the information field. When you are done with adding the phone numbers, working hours, and other such details, you can also add the logo to the top-right side of the profile. 

People searching for services or products similar to your offer will probably land on your business profile. Apart from the contact numbers, website, and address details, you should also catch their attention through a meaningful logo. As the formatting of the logo over your business profile’s information field will be small, it is important the meaning is conveyed right. 

What do you want your viewers to think of your brand while viewing the logo at first instance? Suppose you are a Pizza selling company. In that case, you want your logo to showcase a design that explains what you offer. An innovative and creative symbol of a pizza, along with your brand impression, will do the needful. Similarly, if you are a service-based company, your logo should highlight the problem and the solution. 

3. Consider a Smaller Logo Design

It might seem fascinating to use your entire brand name as the base design of your logo. But, when uploading the file in an information field, you must know it won’t be featured in a big-scale window. The logo will be visible in a very cluttered and small space.

When you have a pocket-sized logo design, such as your brand name initials or a brand mascot, then it will be recognizable even when displayed within a small space, therefore, when you hire professionals and discuss with them about adding your logo to business profiles or various information fields of business cards, digital visiting cards, etc. 

They will suggest the best logo designs to grab the attention of your target audience, irrespective of the size in which it is displayed. 

4. Choosing the Right Colors

You need to consider the fact that your logo is going to be used in your website, branding materials, marketing materials, packaging, and even in the information fields, all the same. Therefore, the colors you choose to implement in them should go well with everything. 

Do not consider getting a lot of colors added to a logo, as it projects a cluttered appeal. Stick to one or two colors only! When you talk to professional logo designers, they will help you choose the right color, depending on your brand’s service offerings. 

For instance, blue represents corporate & professional appeal, green represents eco-friendly brands, red represents luxury, purple represents royalty, etc. Your colors will add a magical factor to the overall design of the logo. Thus, your brand appeal will be enhanced. 

5. Keep the Logo as Simple as Possible

You don’t always have to go beyond your imagination to think of a logo that makes your brand stand out in the crowd. You can be extremely simple and still be memorable with the right kind of marketing approach. You can consider the logo of MasterCard as an example. They just have a colored Venn diagram consisting of two circles overlapping one another. 

You can see the same logo clearly on their physical debit or credit cards. Thus, this is how a simple design can make a difference. You just need to be creative with your idea and convey the same to the logo designers. Let your creativity and professional expertise blend in to add an astounding brand logo for your business. 

The perfect blend of simplistic design with creative graphics will help you make your brand logo stand out in the information field and other marketing platforms and materials.  

6. Use Wordmark Techniques

Typography is one of the most important necessities to help your brand and logo stand out. Without it, your logo won’t be gaining attention when you add them to information fields or marketing materials. 

Therefore, talk to your logo designer, and take suggestions on what wordmark fonts would be best suitable for your branding needs. You need to ensure no unflattering appeal or improper spacing to trouble the design. 

Conclusion

It is inevitable that you need a logo for your proper branding approach. But, keeping the design uniform enough to replicate the same value across all materials or platforms where it gets used is a challenge. Hiring professionals would help you with the job, but you must give your input in terms of creativity. Staying updated with the branding trends is important for both a small company and a large business.  That will ensure you market your business well and reach a wider audience.