There are different forms of marketing and social media marketing is about getting the attention of current and potential customers. Nevertheless, social media marketing success doesn't stop with uploading or sharing a couple of high quality messages. You need to know when your target audiences are most likely to see your post and react accordingly and connect with it. If the exact time can not be measured, the posts would go unnoticed. So in 2021 you have to find the best time to post on social media. It is the key to getting the right kind of people engaged at the right time.
Part 1: Best Time to Post Time on FB, IG, Twitter, LinkedIn
Facebook is the most widely used social networking site with more than 71 per cent of people visiting the site every day. Although Facebook use from mobile devices is growing, it is accessed from both desktop and mobile devices, as well as from home and other locations. More than a quarter of Facebook users can access it via smartphone on about 14 markets around the globe.
The best time to post on Facebook is between 12 p.m. on Tuesday, Wednesday, Thursday, and Friday. And three o'clock. The 12 p.m. on weekends. By 1 P.M. The best time is for place. It is usually seen at such times and days that the rate increases by clicking, posting, reading, and enjoying. To determine the best time to post on social media, you can test the interaction data on various measurement tools or on the Facebook Page Insights.
Instagram is accessed from mobile device at all times. So, does that mean people scrolling after work hours via Insta handle? No, this is not healthy. The time is between 12 p.m. And 13 hrs. The most people access their Instagram profile during the weekdays. It is especially the access time for the B2B brands. It may not be all-similar. If you're a B2C business, you can check like the 7 p.m. after work hours. Weekends and weekdays slot. Instagram's marketing staff chooses the timing based on Instagram's day-to-day user habits, how often do they search Insta, do users check Instagram during working hours, go for work or return, etc.
Twitter is the best platform for small and sexy content which is most appreciated about 12 p.m. during the afternoon break hours. And about 5-6 pm after work hours. Many studies have shown that when the Twitter users actively engage with the Twitter content, the mid-noon hours are the most. It also reveals that the perfect time to put up Twitter material is from Monday through Thursday. These days are particularly favorable for the B2B market. On Twitter Wednesday has the most click-through frequency and re-tweets.
LinkedIn users are mostly active before and after working hours which is around 8 a.m. And through 5 p.m. Around 6 P.M. The lunch hours are around 12 pm, respectively.
You may not be involved on LinkedIn and refresh your profile after 5 years, or alter the information of your education. Whatever it is, you're thinking about jobs or thinking about making the changes to get a good job. Therefore, you don't make the changes during your working hours. Generally on weekdays during Tuesday, Wednesday, and Thursday the LinkedIn feeds are checked out.
The users ' participation on LinkedIn on Mondays and Fridays is not satisfactory and people prefer to use LinkedIn on Weekdays rather than the weekend it seems. The reasons that vary from one consumer to the other, but according to the reports, the mid-week days are the best for concentrating on your marketing strategy for LinkedIn content.
Pinterest can be used from 8 p.m.. And to 11 p.m. Mostly the Mothers use Pinterest and that may be the reason why the late evening is chosen as the preferred time to use the website. You will build post throughout the week, but the weekends may be quite busy and posting will also not operate on this platform during the working hours. This can result in low rates of commitment.
Part 2: Industry Study: Best Time to Post on Social Media
We must recognize that each industry has its own market set with different lifestyles and social media habits. It is an important factor which can have a significant impact on the best time to post on social media. The company has certain goals, such as selling products or creating leads, and the post timing is focused on all of those major goals.
A report of 2021 shows the standardized best time for the non-profit, education, consumer goods, and tech industries to post on social media.
Part 3: How to Fix Time Zone Problem
Are you targeting multiple time zones for hitting your company or customers at the same time? You can pick two or more time zones and attempt to post effective results during peak engagement hours. For example, if you're targeting Facebook users and trying to hit them in one go at the peak time in CST, EST, PST and MST time zones, scheduling the post at 4 pm EST may be good enough. If you do, the post will rely on feeds from people at 3 p.m. CST, 2 p.m. MST, and 1 p.m. PST — all are perfect hours to write. In each time zone, you can also target specific states, and build your ads with Facebook ads.
Conclusion
There are no hard and fast rules for communicating with the users. The target set varies with each brand. You can try the above shared data, but before you find the best time to post on social media, keep an eye on it, track it and evaluate it to yourself and get the best time to post in 2022.
